Get it into your head: Puglia is a lifestyle. 🧢🍷
Forget the old grandpa’s hat. This fiery red coppola is a bold restyling of a timeless classic, designed for those who want to carry the true spirit of Puglia wherever they go, from aperitifs at sunset to strolls through white alleys.

Part of the official Mordi la Puglia line, this accessory combines rural chic aesthetics with the freshness of a woven fabric that lets your skin breathe even under the southern sun. The side lettering “Mordi la Puglia,” with its worn and textured touch, is a stamp of authenticity for true connoisseurs of the good life.

Why it’s unique:

• Character to Spare: The intense red is not for the shy. It’s for those who live with passion, eat with gusto, and aren’t afraid to stand out.
• Premium “Straw” Texture: The woven effect is not only pleasing to the eye; it ensures lightness and ventilation, avoiding the “cap” effect typical of winter wool coppolas.
• Artisanal Detail: The side print has a scratched “stencil” effect that gives it that authentic flavor, like a sun-kissed lime wall.

Technical Details:

• Model: Classic flat coppola with short visor
• Material: Synthetic fabric with straw/raffia effect (durable and flexible)
• Size: One size (with adaptable comfort inner band)
• Color: Chili Red with white/cream contrast print
• Season: Ideal for Spring/Summer (but who says you can’t brighten up winter?)